Physio should be accessible to all — association airs ads during Olympics

The Canadian Physiotherapy Association is drawing attention to the profession through its first public advertising campaign in 90 years.  The campaign will including television commercials airing during CTV’s Olympic coverage, a public web site, and print ads in the run up to National Physiotherapy month in May.

“Necessary physiotherapy services should be accessible to all Canadians without delay,” says Alice Aiken, PhD, PT, and President of the Canadian Physiotherapy Association. “Canadians are able to decide for themselves that they want to see a physiotherapist and they should be able to access physiotherapy, free of unwarranted legislative, bureaucratic, or economic constraints. Facilitating timely, direct access to a local physiotherapist is the most important goal of the CPA’s national advertising campaign”, adds Dr. Aiken, “because when patients see a physiotherapist without delay, they get better faster and can return to work sooner.”

The companion web site for the campaign can be found at

www.physiotherapy.ca